Table of Contents
- Bakkt lists the three most popular cryptocurrencies in the United States
- Bitcoin and Ethereum run the package.
- Dogecoin is currently a priority over Shiba Inu as a memecoin.
Although there are over 18,000 cryptocurrencies, few remain market favorites, according to a new study. The study, conducted by Bakkt, a marketer and custodian of bitcoin and crypto, seeks to see the level of participation of women in the crypto market.
Bitcoin, Ethereum, and Dogecoin Dominate Crypto Sphere
A survey of more than 1,000 US consumers found some key insights into emerging crypto market trends. Entitled “Women and the Crypto”, the study found that women’s adoption exceeds the man’s adoption of crypto.
While men are early adopters, women have noticed more buyers for the first time. The report found that 38% of women in the study made their first crypto purchase in the past six months, compared with 30% of men. In the past year, the balance was 71% of women shopping for the first time versus 60% for men.
The study also examined the behavior of these coin investors. Both men and women in the study owned the same top 3 coins, namely Bitcoin (BTC), Ethereum (ETH), and Dogecoin (DOGE). However, men are more likely to own a wider range of coins, the study added.
Nancy Gordon, Chief Product Officer at Bakkt’s Loyalty and Awards Department, noted that the study’s findings were very positive for the adoption of crypto in women.
“Despite the recent instability of crypto, there is a steady momentum for women to adopt crypto and it is encouraging to see that barriers to entry can be overcome through education,” Gordon said.
She notes that there has been a strong appeal to acquire crypto through media such as “giving away and buying loyalty points”. These methods have the potential to increase the inclusion and accessibility of the crypto market regardless of gender or income level, she added.
The Rise of Female Users in the Crypto World
The findings of Bakkt’s study have been corroborated by other studies. A recent survey conducted by crypto lending platform BlockFi found that many more women will engage in crypto this year.
The BlockFi study also found that most women were attracted to crypto as a way to gain economic protection. It has been established that their dominant crypto investment strategy is buying and holding; 70% of respondents have never sold their property after buying it.
Disclaimer: The opinion expressed here is not investment advice – it is provided for informational purposes only. It does not necessarily reflect the opinion of EGG Finance. Every investment and all trading involves risk, so you should always perform your own research prior to making decisions. We do not recommend investing money you cannot afford to lose.