The Metaverse’s success and widespread adoption are dependent on users’ capacity to create their own — in other words, by leveraging metaverse-as-a-service technology.
The Metaverse concept has been around since the 1980s, but it is only in recent years that we have seen hundreds of projects emerge on the scene. What we’re seeing now are gamified worlds with limited integration and engagement capabilities. The Metaverse is now a blank canvas for early adopters to test and enjoy the concept.
However, in order to bridge the gaps between the physical and digital worlds and engage in the Metaverse in the future, we must push the boundaries and move beyond what is currently considered a metaverse. Let us start with leaders who have started to construct the new internet, which promises to be powerful for commerce, engagement, and entertainment.
Users must be able to interact with the Metaverse in order for it to prosper and become a common tool utilized in people’s daily lives. Metaverses sound amazing as a science fiction idea or in the gaming industry. However, we must make sure that there is a layer of usefulness or incentives that keep people committed if we want them to succeed as a social and corporate tool.
Due to blockchain technology, nonfungible tokens (NFTs), extended reality (XR), artificial intelligence (AI), and a host of other features, Web3-powered technology has a vital role to play in advancing the concept and idea of the Metaverse.
A metaverse-as-a-service (MaaS) offering will be most valuable to metaverses that have particular functionalities, speak to their consumers and industry of choice, and establish new virtual engagement channels. The next internet will be built on this platform, which will let individuals create customized versions of their own cities from A to Z.
What then is MaaS? As a service model, brands are free to define their locations however they see fit. A MaaS platform gives third parties the ability to design digital spaces that are tailored to the specific requirements of each of its customers. MaaS solutions will be essential for the Metaverse to be a viable concept. This is why.
Each metaverse has different requirements
Everyone has an opinion or a vision of what the metaverse might be or develop into, whether that be a gamified universe or a portal to Web 3. Users desire the ability to define the area and mold it into a platform that can reflect even the wildest fantasies. A world designed to engage with sports fans will be very different from one where people can connect with their favorite musical or artistic artists.
The goal is to employ decentralization to ensure that each metaverse is distinct and serves a separate purpose, even as Web3 works as the connecting thread among the various metaverses. The Metaverse is not or shouldn’t be about one size fits all. Customization will be important and in the creators’ control with MaaS.
A performer would wish to build an event venue to hold virtual performances, whereas an e-sports metaverse dome will rely more on team branding and gamified tokenization.
Depending on the industry and the level of involvement they plan to activate with the end user, each metaverse has various requirements. Brands may grow their fan bases and create communities in a metaverse to add another level of interaction.
Therefore, the branding across the Metaverse will need to change in addition to the elements changing. The more customisable it needs to be as more companies decide to extend their community engagement initiatives into the Metaverse.
Like not everyone could learn to code to build up a website, but then platforms like WordPress and Shopify came along, not everyone will have the ability to set up this type of metaverse. These platforms gave users the chance to customize a fundamental foundation created by technology professionals and subject-matter specialists according to branding and strategy. The advantage of MaaS is this.
Building with interoperability in mind
In the virtual world, people can engage with other users in real time to form relationships, socialize, and form communities. To take this a step further, users must be able to interact with and move their avatar between different metaverses rather than being confined to a single metaverse or community.
Imagine having to switch browsers based on the location of the website’s construction or hosting every time you wanted to access it. Most likely, you wouldn’t. Interoperability guarantees that any metaverse created won’t turn into a fictitious island and that individuals can trade goods and experiences across other metaverses.
As a result, each component—whether it be a token, an avatar, an NFT, or other digital assets—must be developed with interoperability in mind as any Web3-powered solution must function in every metaverse.
People will be connected, boundaries will be open, and the Metaverse will be more open to everyone if architecture is designed with interoperability in mind. Although borderless solutions have become popular in other sectors, the same idea must also hold true in the digital sphere. For instance, avatars within an e-sports metaverse ought to be able to visit the metaverse of their preferred clothing retailer and make purchases there.
Enabling users to build on top of the physical world
The physical world should still exist, but the metaverse should be an additional layer of involvement that enriches those experiences. Users of a MaaS will be able to include engagement layers into their own physical environments. If someone has an NFT on display in their real home, for instance, a visitor can scan a QR code to enter that person’s metaverse and continue browsing the host’s collection of NFTs.
This feature can be accessed using XR. Without MaaS, the Metaverse will remain a gamified reality that only exists digitally as isolated, single locations. Through immersive experiences and an always-on layer of engagement, MaaS will close the divide between the physical and digital worlds.
More than only the blockchain professionals behind them can influence how metaverses are shaped as they come into existence. MaaS will serve as both a spur for innovation and the next crucial step in ensuring the success of the creator economy.
Without individuals who began constructing on the internet when it first appeared back in the 1980s, it would never have developed into what it is now. Early adopters will build the foundation for the Metaverse’s future development.
Only when MaaS makes it possible for users who are not crypto natives to begin building their own metaverses, opening the door for the following iteration of the digital ecosystem, can the Metaverse be widely adopted.
Disclaimer: The opinion expressed here is not investment advice – it is provided for informational purposes only. It does not necessarily reflect the opinion of EGG Finance. Every investment and all trading involves risk, so you should always perform your own research prior to making decisions. We do not recommend investing money you cannot afford to lose.